26th Annual Cattlemen's College

Cattlemen throughout the United States know Cattlemen’s College for its stimulating and thought-provoking sessions that help generate higher returns for their operations. Celebrating its silver anniversary in 2018, Cattlemen’s College – sponsored since its inception by Zoetis – has year-after-year been the cattleman’s first choice for education and profit-building advice.

Registration to Cattlemen’s College is required to attend this event. Prices include Tuesday afternoon sessions and reception, Wednesday sessions, breakfast and lunch. Attendees must purchase a Full 4-Day registration or a One-Day Wednesday registration.

Because some are concurrent and all are packed with information, Cattlemen’s College sessions will be recorded and available for viewing by attendees a few weeks after the event. Please visit www.beefusa.org following Cattlemen’s College for session details.

New! Ask the Experts

Did you know that this year during the 2019 Cattlemen's College you have a chance to take the questions you have about your operation to some the most respected cattle industry leading experts in cattle reproduction, genetics, and health? That's right! During the breaks between sessions at the 2019 Cattlemen's College you have a change to "Ask the Experts" from The eBeef Team, the Repro Task Force, and cattle health experts with Zoetis!

Tuesday, January 29th

2:30pm – 3:00pm

Cattlemen’s College Kick Off & Welcome

Make the most out of your Cattlemen’s College experience – connect with fellow attendees and get an overview of what you can expect to see at this year’s event!

3:15pm – 4:15pm: CLassroom Sessions

4:30pm – 5:30pm: CLassroom Sessions

4:30pm – 5:30pm: Demonstration Arena Session

Geaux with the Flow: Practical Facility Design & Cattle handling

Temple Grandin, PhD, Professor, Animal Sciences, Colorado State University
Dean Fish, PhD, Ranch Manager, Santa Fe Ranch & NCBA Stockmanship & Stewardship Professional

Join industry experts Temple Grandin and Dean Fish for live cattle handling demonstration including tips and tricks on how sound facility design can really make an impact on your operation – making life better for you and your cattle. This is a must-see session!

5:45pm – 6:45pm: CLassroom Sessions

5:45pm – 6:45pm: Demonstration Arena Session

Geaux with the Flow: Practical Facility Design & Cattle handling

Temple Grandin, PhD, Professor, Animal Sciences, Colorado State University
Dean Fish, PhD, Ranch Manager, Santa Fe Ranch & NCBA Stockmanship & Stewardship Professional

Join industry experts Temple Grandin and Dean Fish for live cattle handling demonstration including tips and tricks on how sound facility design can really make an impact on your operation – making life better for you and your cattle. This is a must-see session!

7:00pm – 8:00pm

Speak Easy in the Big Easy Cattlemen's College Reception

Join your fellow Cattlemen’s College attendees as we kick off this year’s event New Orleans style!

Reception Sponsor

Wednesday, January 30th

7:00 AM – 8:00 AM: General Session

Cattlemen’s College Opening General Session
Greater expectations, bigger opportunities

Bill Cordingely, Managing Director, Head of Wholesale Banking Chicago Office at Rabobank Wholesale Banking North America

Global social, economic, political, natural and demographic forces work together to yield a complex demand story for beef. Join this Opening General Session over breakfast to hear what North America’s role can be as global beef dynamics shift among suppliers. Bill Cordingley has served Rabobank in multiple leadership roles on several continents for more than a decade. He will kick off an amazing day of learning by sharing his unique global insights into our business.

Grab N'Go Breakfast Sponsored By Certified Angus Beef immediately following the General Session before the classroom sessions.

Breakfast Sponsor


Join us to recharge your batteries and talk shop with your fellow beef advocates in between Cattlemen's College sessions. We'll share our latest beef resources and have some of our top advocates including David Dial, Terryn Drieling, Michaela Gasseling and Christie Vanover on hand to answer your questions. Learn more about the Masters of Beef Advocacy program and how Beef. It's What's For Dinner. is helping us to Rethink The Ranch. We'll have a panel discussion at 10:15 am with our experts. Don't miss out on this hands-on learning experience from some of the best in the business!

8:15 AM – 9:15 AM: Classroom Sessions

Finding the Right Fit for Your Career or Business

Tim Hammerich, Founder, Ag Grad

Our world is more connected than ever, but there is still a huge disconnect between agricultural employers and talented potential employees. Why? The game has changed and many job seekers and hiring managers have not adapted to today's hiring environment. Come discover the new methods of hiring or being hired in agriculture, as well as those strategies that have withstood the test of time.

Practical Management to Reduce Disease Challenges

**Chosen as a Producer's Choice Repeat Session**
Robin Falkner, DVM, Cattle/Equine Technical Services, Zoetis

Although pathogens responsible for causing diseases are circulating daily within a herd, producers and veterinarians may not notice a problem until a management practice changes these dynamics. Building a solid management foundation on sound biosecurity and biocontainment principles, not sole reliance on testing and vaccination, is critical to protect herds from both nagging and catastrophic losses.

They Want What?

Nathan Pike, MS, Strategic Marketing and Technology Leader, Cargill
Bill Thoni, Vice President Cattle Procurement, Cargill
Heather Tansey, MS, Sustainability Director, Cargill 

Consumer demands for sustainability are changing, but it’s not always feasible for producers to justify some of the demanded change. This session will shed light on consumer trends and how customer demands impact various stakeholders throughout the supply chain. A panel of Cargill representatives from various aspects of the beef supply chain will discuss the demands of their customers and how, despite potentially different priorities, the industry can work cohesively to deliver across the board.

Fact or Fiction

Darrh Bullock, PhD, eBeef Team, Extension Professor, Beef Cattle Genetics, University of Kentucky

There are many questions surrounding the usefulness and accuracy of Expected Progeny Differences (EPDs). Join this session to discuss what is fact, what is fiction and why. Most importantly, learn how you can use genetic prediction tools to improve cattle selection strategies on your operation.

Grazing Systems for the South

John Jennings, PhD, Professor and Extension Forage Specialist, Department of Animal Sciences, University of Arkansas
Kim Mullenix, PhD, Assistant Professor and Beef Cattle Extension Specialist, Department of Animal Sciences, Auburn University

This session will provide an overview of bermudagrass and bahiagrass-based forage systems used in the Southeastern U.S., including a review of the recommended varieties, expected yields, potential stocking rate and animal performance expectations during the summer months, potential improvements with the addition of legume species, and animal performance expectations of winter annual forages that have been overseeded into bahiagrass/bermudagrass for winter grazing.

Managing Through a Natural Disaster

Christine Navarre, DVM, Extension Veterinarian, Louisiana State University Agricultural Center
John Locke, J.D. Huggins, Inc. – Locke Division

In this session join John Coleman Locke, a rancher from south Texas who along-with his family and livestock weathered catastrophic flooding from Hurricane Harvey. He will give a personal account of his experiences dealing with this crisis and its immediate threats, as well as navigating the emotions and the aftermath of a natural disaster. Joining John Locke will be Christine Navarre, DVM, Louisiana extension veterinarian, who will provide expert advice on managing through a natural disaster.

Programming Your Cow Herd for Success

**Chosen as a Producer's Choice Repeat Session**
Amanda Blair, PhD, Professor & Extension Meat Science Specialist, South Dakota State University
Janna Kincheloe, PhD, Extension Livestock Specialist, North Dakota State University

Increasing evidence suggests maternal nutritional deficiencies and other environmental factors can influence fetal development during gestation. Referred to as fetal programming, research in this area indicates the environment experienced during gestation can impact offspring health, performance, and carcass traits. This session will explore the concept of fetal programming, provide an overview of research in beef cattle and address the influence of nutrient restriction on offspring growth performance, carcass composition and meat quality.

Utilizing Reproductive Technologies

Sandy Johnson, PhD, Professor & Extension Specialists, Kansas State University
David Patterson, PhD, Professor of Animal Science, University of Missouri

Reproductive technologies are the most efficient way to improve genetically important traits in your herd. Estrous synchronization and AI remain the most important and widely applicable reproductive biotechnology available and are the gateway to a variety of other technologies. This session will discuss reproductive technologies being developed or used in beef females and the most recent data for successful synchronization and AI in both Bos Taurus and Bos Indicus-influenced cattle.

9:30 AM – 10:30 AM: Classroom Sessions

Marketing Your Operation

Rachel Cutrer, Ranch House Designs, Founder & CEO/ V8 Ranch
Ashley Grant, Ranch House Designs, Chief Marketing Officer

Have you ever been in your pasture and thought "My cattle look great... but how do I get more people to know about them?" This session will cover marketing and promoting your cattle operation through web, social, email, photography and print. This is a great session for purebred cattle producers, farm-to-table operations, students or anyone interested in marketing and communications.

Antimicrobial Resistance: Is it everywhere?

Terry Arthur, PhD, Research Microbiologist, U.S. Meat Animal Research Center

The increase in antimicrobial resistance (AMR) in human disease is a global health crisis. Speculation has been growing that antimicrobial use in food animal production is having a large effect on the increase in AMR observed in human clinical cases. Currently, associations are made between antimicrobial use in livestock populations and AMR in the associated environments without accounting for the ecological dynamics of AMR in native bacterial populations. This session will cover the impacts of nutrient enrichment and antimicrobial selection on the occurrence of AMR in livestock environments.

The Latest on Meat Substitutes

Danielle Beck, Senior Director of Government Affairs, National Cattlemen’s Beef Association
Mandy Carr - Johnson, PhD, Senior Executive Director, Science & Product Solutions, National Cattlemen’s Beef Association

Meat substitutes have been around for decades as an option for consumers who didn’t want to eat animal protein. Historically, none of these proteins have been able to replace animal proteins on consumers’ plates. How do these substitutes stack up to real beef? Join us for the latest look at how the beef industry is actively maintaining our place as the number one protein and an overview of the regulatory environment surrounding this topic.

Crossbreeding - A Cattlemen's Free Ride

Bob Weaber, PhD, eBeef Team, Professor/Extension Specialist, Kansas State University

We often hear in business that, there are no free lunches. But, in genetics there can be! Come learn how you can make simple, structured, sustainable, and successful decisions to use crossbreeding in your herd. Managed heterosis, simple breeding systems and breed complementarity are the key value drivers we will discuss.

Managing a Dynamic System from Your Soil to the Feedyard

Hugh Aljoe, Director, Producer Relations, Noble Research Institute, LLC

Our farms/ranches are dynamic, biological systems requiring countless decisions each day. These decisions affect our soil, pasture and water resources, our equipment, our animals and their health, and ultimately, our bottom line. Designing and following a management plan is where it starts. Management plans reflect our values, our resources, and our goals, but they also help us manage individual issues--not in isolation--but relative to competing interests and the "system" of our operations.

Cattle’s Upcycling Super Power

Sara Place, PhD, Senior Director of Sustainable Beef Production Research, National Cattlemen’s Beef Association 

Cattle are acting as “upcyclers” in our food system: rather than simply recycling, cattle are upgrading human-inedible plants and food waste into a high-quality and delicious protein, and essential micronutrients. In fact, cattle are more efficient at converting plants to high-quality protein than pigs and chickens. With the popularity of “plant-based” proteins, it’s time to take stock of beef’s contribution to the food system. Cattle are a mobile, self-replicating, fertilizing, solar-powered technology producing the original plant-based protein – beef.

Unraveling Secrets of the Rumen

**Chosen as a Producer's Choice Repeat Session**
Tim McAllister, Principal Research Scientist, Ruminant Nutrition & Microbiology, Agriculture and Agri-Food Canada

Think you live in a complicated world? Well, be glad you are not a rumen bug. This session will highlight the efforts to “Unravel the Secrets of the Rumen” for improved beef cattle health and production efficiency. Attend this session to gain new insight on how to make this fascinating microbial ecosystem work in your favor.

Keys to a Successful Breeding Program

George Perry, PhD, Professor, South Dakota State University
Adam Summers, PhD, Assistant Professor, New Mexico State University

Successfully implementing reproductive technologies in your herd involves more than just a few activities at the start of the breeding season. Implementing a successful breeding program requires attention to details and begins with the selection and proper development of heifers. Furthermore, the success of the breeding season is impacted by how cows are managed throughout the year. In this section learn how your overall herd management can impact the success of your breeding season.

10:45 AM – 11:45 AM: Classroom Sessions

Farming without the Bank

Mary Jo Irmen, Chairman and Chief Executive Officer, FiscalBridge, LLC.

In this session Mary Jo Irmen will share the farm finance strategy allowing farmers to take back control, save family farms for generations and create a retirement that does not involve selling the farm. Learn how this 100-year-old strategy works by seeing real numbers and real strategies at any age. You’ll walk away with a new thought process around money you might not have considered before.

Herd Health Round-Up – Covering All the Bases

Christine Navarre, DVM, Extension Veterinarian, Louisiana State University Agricultural Center

Having a solid herd health program is more than just a vaccination program. Join this session to discuss how nutrition, genetics, cattle handling, and other factors combine to impact herd health. Learn how a more complete herd health plan can set your cattle up for increased productivity and your operation up for increased profitability.

The Value and Cost of Quality

Mark McCully, Vice President, Certified Angus Beef LLC

Many cow-calf producers and feeders have modified the management at their operation to market cattle with more marbling, and the beef industry has increased production of Choice and Prime grading beef at an incredible rate. Explore how the marketplace has responded, what current trends suggest about future demand, and what production factors cattlemen need to consider to maintain profitability in their pursuit of high quality beef.

Show Me the Money!

Jared Decker, PhD, eBeef Team, Associate Professor & State Beef Extension Specialist, University of Missouri

Information is great, but to have the full impact, it needs to affect your profitability. So many of us are dealing with information overload, but selection Indexes offer an alternative. Used properly, they enable multiple performance traits to be emphasized simultaneously with profitability as the ultimate driver. Come learn how selection indexes can simplify your decisions and improve your bottom line.

Conservation Planning Partnerships & Programs

Astor Boozer, Western Regional Conservationist and NCPP Co-Lead, NRCS
Jimmy Bramblett, Deputy Chief for Programs, NRCS
Jeff Goodwin, Conservation Stewardship Leader and Pasture and Range Consultant, Noble Research Institute

The National Conservation Planning Partnership (NCPP) was formed in 2015 to reinvigorate conservation planning by implementing goals, offering new tools and expanding training to enhance the capacities of those providing conservation planning assistance to grazing-land owners and managers. This session will highlight emerging opportunities between conservation planning, grazing management plans, and conservation programs and will be especially relevant with the evolution of a new Farm Bill over the coming months. Real world examples of innovative on-the-ground practices will be shared.

International Beef Trade – What Next?

Kent Bacus, Senior Director, International Trade & Market Access, National Cattlemen’s Beef Association
Dan Halstrom, President & CEO, US Meat Export Federation

Trade has been a hot topic in the media and in political discussions the past few years. This session features two leading authorities on beef trade who will go beyond the rhetoric to examine the current state of beef exports and the potential impact of U.S. trade policies on U.S. beef export markets. Which countries continue to import quality U.S. beef products and where can the industry look for future export expansion? Bring your questions for an interactive discussion on an often-misunderstood topic.

Changing Traditional Practices to Preserve Traditional Values

Dusty Abney, PhD, Cow/Calf Nutritionist, Cargill

“What you’ve always done” might not always be in the best interest of your cattle. This session will explore the latest research, newest tools, and hottest topics in cow/calf nutrition while debunking the myths that could be holding your herd back from optimum performance. In the end, you’ll feel empowered and equipped to modernize your nutrition program while preserving the values that have helped your operation succeed thus far.

Managing for Reproductive Success

Reinaldo Cooke, PhD, Associate Professor, Beef Cattle Production, Texas A&M University
Ky Pohler, PhD, Associate Professor, Beef Cattle Production, Texas A&M University

A successful breeding program does not end when the last cow is AI’ed or even when the bull is removed. Pregnancy status needs to be determined! Knowing pregnancy status not only lets you know the success of the breeding season but allows you to properly manage pregnant cows to ensure optimal productivity of the offspring. In this session you will learn the current and future of pregnancy determination and how post breeding management can impact offspring performance.

12:00 PM – 1:30 pm: Cattlemen's College Luncheon

Chewing the Cud: Session Review & Recap Luncheon

So many great classes, not enough time? No problem: join us as we “chew the cud” over a plated lunch as our classroom moderators hit the track session highlights.

Lunch Sponsor

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